MSc Digital Marketing & Analytics graduate

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21st October 2021

MSc Dissertation

My MSc dissertation, awarded a Distinction, on the impact of social cause advertising on Millennial and Gen Z audience's intent to purchase and engage with brands who advertise for the "human good"

1st June 2021

Data Analysis Project

Used both SPSS and Tableau software to analyse dataset.

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25th January 2021

Consumer Analysis assessment

Collecting primary data in the form of a focus group, I used data analysis techniques for qualitative data to suggest recommendations for marketing strategies.